Strategy Games: Yiwu Toys’ strategy games are played “Core Competence
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Strategy Games
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Strategy Games
Chinese toys in Yiwu, Zhejiang, Guangdong and other places distributed. Toys have to reform and opening up, Guangdong chances in the last century to meet the rapid increase in the eighties, formed as the most common type of processing orders production and management system, one of the toys have become, and Yiwu toy driven industry leaders in the market , formed a trade sale as the main production and management system, has to the other pole of Chinese toys.
Powered by the leader, after 20 years of development, urban toy industry are currently more than 2,250 households in total sales of more than 60 billion Yuan. At the same time, many operators’ lead business change jobs, “the development of toy production process, and the emergence of a” story “,” Super’s special “,” Jingxin, “” Little Angel “and a number of enterprises with certain scale .
Currently, Yiwu has more than 400 toy manufacturers, the annual GDP of more than 20 billion yuan. Practitioners in the industry for more than 30,000. To increase particularly in recent years, Yiwu in the number of local productive enterprises, and the level of GDP in recent years with an average annual rate of more than 20% of rapid growth.
Toys And Domestic production of a single manufacturing industry in Guangdong Province, mainly the formation of various distribution network of the toy industry began trading in Yiwu market built a worldwide sales network. Yiwu market toy merchandise within 5 days of radiation to the whole country is in all of county-level cities, 50 days, you can more than 200 countries and territories. Yiwu in sales, especially sales of party autonomy Mask is a great advantage.
Is the marketing advantage of Yiwu market concentration increases the ability of the toy industry, domestic products are to be filled for all kinds of toys, Yiwu Market , selling to the world through here.
Currently, Yiwu <-! Next Page -> Market, across the country gather together several categories of toy products such as plastic toys in Guangdong, Shenzhen electronic toys Fujian remote collecting car toys, wooden toys and Zhejiang Christmas, plush toys, etc. Most of Jiangsu Province, Yiwu. New anime toys such as Red Cat and Blue Rabbit, Wizard century were regarded as the most important market in Yiwu. Yiwu has become a national and global toy industry, and information exchange center.
Already from the international market under the College Entrance Examination Papers
Yiwu toy industry, despite the aggressive, but also pose a tough test. College Entrance Examination Papers international toy market in the deed was done in four or five years down –
From Yiwu toy industry, in which the external environment for companies, there are two different phenomena require more attention. These two phenomena are fully promote competition in the market environment, competition, and competition rules changes occurred are: firstly, the rapid development of modern science and technology, especially information technology, the development of trade through changes in style brought, secondly, the world economic integration especially after the accession to the WTO, the change has brought the overall economic market environment factors.
challenges: marketing model with the acceleration of information, e-commerce challenge traditional business model. Yiwu market and operates more than 2,250 households, especially on traditional products, face-dealers, transactions on the economy, science and technology for all kinds of information more and more on face “transparent”. How to connect e-commerce and markets, the construction of a new marketing mode, the toy industry as a major challenge in Yiwu.
Deep, the Yiwu market, the accumulation of the toy industry is also need to be addressed, how to win <-! Next Page -> more manufacturers in the toy market, Yiwu, Yiwu market in the way of marketing to further enhance the consolidation of Yiwu center of the toy industry and the information exchange center and function.
Challenge 2: Product innovation is a microcosm of China’s toy industry, Yiwu City, on the whole toy industry is still a typical labor-intensive traditional industries. Although the toy industry has a number of companies have some creative ability, but overall toy product innovation, the challenges of the world toy market requirements, there are still forces the difficulty is not enough. Toy Company The large number of very rare toy designer, toy production in the following market-trailer phenomenon, not yet famous trademarks.
Third challenge: a variety of barriers
degree of integration of economic globalization, increased Yiwu toy industry faces increasingly harsh environment. Technical barriers to trade in the international market, the default barrier, human rights, barriers, anti-dumping barriers have started exports of toys from China will be increasingly difficult. For example, modified toys 2003, the relevant standards, making it more stringent and complete; introduced in 2006 six toys must pass national CCC certification policy. Last year’s Western market recall of Chinese-made toys, special events, etc.
Win in the strategy: build the core competitiveness
Strategic Concept was originally a military zone. Applied to the social development, more and more the word for the economic, technological and other fields. The face of competition, competitive conditions, intense competition rule changes, the College Entrance Examination scripts Yiwu Toy Industry Association to write the theme is “strategy“, through holistic, long-term and fundamental goal of positioning the establishment of an effective integration of resources, concrete plans to implement the other, the long-term work to build the core competitiveness
Yiwu Toy Industry Association founded in 2002. Inception, the Association of the preliminary set of strategic objectives, which stands firmly with Yiwu toy industry around the country and the world in the same industry, and gain its rightful place. After long-term research and collaborative exchange and constant exploration and practice, was the club last year “to promote Yiwu toy industry as the main development center of innovation, integration and other resources” by the end of the entire strategic planning – to seek and to strengthen to solve the core competitiveness of the above problems and adapt to new situations.
Of these years, including Yiwu toys are weak, including the development of China’s toy industry status quo, with the entire industry, the lack of independent brands, a lack of response to market conditions begin to see competition as a toy, cultural competition, massive cluster model is adapted and some other features, has a toy associations to formulate development strategies.
The Army planned to attack: the toy industry to seek a strong policy for the five
Although the Chinese toy industry, the enormous difficulties, but Li Jhangsin Yiwu Toy Industry Association, vice president of the soil of their progress, Tong Yuanzhi such confidence in the development of Yiwu have toys.
Their analysis is Yiwu toy industry, at least the following:
first innovation opportunities.
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